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Web Form Checklists

In previous sections, we’ve offered you examples and explanations of best practices for your business’s web forms—its email signup form, its account creation form, its contact form, and its online...

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Online Scheduling Forms and Pages

Gone are the days when a prospect would pick up the phone to call you, and you’d open your paper planner to choose a time that worked for both parties. Now we book online through dedicated scheduling...

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Contact Us Forms and Pages

Here’s a fact worth chewing on for a moment: Contact forms have a conversion rate of around 1%—the lowest conversion rate of any type of web form. In other words, 99 out of every 100 people who land...

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Account Creation Forms

In the previous section, we gave you best practices for email signups—those low-commitment interactions that get prospects onto your email list and into your marketing automation platform for your...

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Email Signup Forms

Think about the last time you gave your email address over to a company. What was your motivation? What was it in exchange for? Maybe you wanted a reminder of something you planned to purchase. Maybe...

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Introducing Web Forms

Think of all the actions you take on business websites in a given day. (No, really; we’ll give you a minute to think about it). We bet they include giving over your credit card information to make a...

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3 Examples of Effective, User-Friendly Web Forms

Web forms are your business website’s information-gathering machines. Without them, you’d never be able to capture visitor data—no email addresses, no personal or financial information, no user...

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